Outfitters Dashboard
⚠ Setup Required
  1. Create a Private Integration in Settings → Private Integrations and copy the API key
  2. Fill in Custom Values:
    • api_key — Your Private Integration API key
    • location_id — Your sub-account Location ID (found in your GHL URL)
  3. Name your Tag pipelines: "Tags - Elk", "Tags - Deer", "Tags - Aoudad" etc.
  4. Tag count Custom Values are auto-created on first load.
Outfitters Dashboard
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Overview
Leads / Contacts
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Appointments Booked
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Pipeline Split
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Filterable Metrics
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Close Rate %
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Won vs Lost
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Won: —
Open: —
Lost: —
Avg Days to Close
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avg across won deals
Lead Volume & Appointments
Selected period
Leads
Appointments
Hunt Tags
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Revenue
Total Revenue Collected
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Total Refunds
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Net Revenue
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Revenue minus refunds
Avg Deal Value
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Pipeline Value
Deposit Paid — Total Value
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Payment Complete — Total Value
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Filterable Metrics
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Lead Attribution
Leads Converted to Sale
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Won opportunities
Leads that Refunded
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Conversion Rate
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Won ÷ total leads
Revenue, Sales & Leads Over Time
Selected period
Revenue
Sales
Leads
Payment Pipeline
Payment Pipeline — Stage Breakdown
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StageCountValueDistribution
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Paperwork Tracker
Guide's Pipeline
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Total
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Hunter's Pipeline
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Total
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Lead Source Report
Date Filter
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Total Leads
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across all sources
Total Won
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Overall Win Rate
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won ÷ closed
Total Pipeline Value
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all opportunities
Lead Source Breakdown
Click column headers to sort · Lifetime
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